Do I Really Need To Use Professional Photography?

Spending money on professional photography can seem like an unnecessary expense. After all, don’t you have a high-quality camera in your pocket? Unfortunately, even the best cameras in hands of an amateur won’t be able to capture spaces in the same way as a professional photographer. Professional real estate photographers know which angles to look for, how to create the ideal composition for each photo and how to overall make spaces look their best and most inviting. 

Great photography can draw a buyer in. Bad photography can turn them away. A professional photographer has the skill to show a property at its very best. In addition, professionals utilize post-processing techniques to bring out jaw-dropping vistas and make sure colors look their best. 

In today’s market, most homebuyers first come to properties online. Homes that first attract potential customers are ones that catch their eye through great photography. In the game of online browsing, first impressions are everything. In a 2018 survey, 93 percent of home buyers used online websites when searching for a home in the United States (

A professional real estate photographer becomes part of your team. You can use the expertise, professionalism, and services they offer to set you apart from other realtors to land more listings and stand out in your profession.

Here at Virtual Vista, we are dedicated real estate media professionals that offer quick turnaround time, expansive real estate marketing products, and years of experience and expertise to help you create the best possible first impression of your listing. This is it. This is the year to go beyond amateur photography and step up to a dedicated professional in order to excel in your real estate career.